Originating as an East Coast skate shop brand established back in ’94, HOAX has undergone some major changes. Now a 100% rider-led brand backed by a strong team of designers, shapers, surfers and skaters, giving them the credibility to become the go-to British boardsports company. Designed and hand printed in the UK using some of the finest ethically-manufactured garments available, HOAX is worn by musician Ed Sheeran. Attention to detail and high-end products form the HOAX recipe for success. HOAX cannot guarantee that their clothing will make you ride any better, but you’ll look good trying!