Lifetime Laces

Lifetime Laces are the original skate shoelace. Developed by a team of skateboarders in 2014, Lifetime Laces became the first shoelaces to surpass the strength of normal laces by over 1000% - a threshold still unbeaten by any other lace on the market to this day. Through rigorous testing, Lifetime discovered that not only do the laces resist the griptape, but take a large amount of the abrasion away from the outsole, making your shoes last longer too.